Awash Insurance Share Company has unveiled its new logo and business motto.
The logo unveiling program held on Saturday at Hilton Hotel. The new business motto of Awash Insurance reads as: “We Flow with You”.
Rebranding of the logo has been done by internationally experienced institution from Kenya dubbed Brand Integrated Consulting, which is a strategic brand and business advisory firm with a footprint across Africa.
Kebede Borena, CEO of Awash Insurance Share Company said in his remark that, “The rebranding of logo is vital to our company for the competition we’ve in the market.”
The rebranding survey has been conducted considering internationally accepted contents, he said.
“One of the strategic affairs to achieve Awash Insurance’s vision is rebranding and survey has been conducted after we hired an international rebranding company,” Kebede said.