Coca Cola launches economic empowerment initiatives

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Coca-Cola Beverages Africa (CCBA) — Ethiopia signed two new initiatives to empower youth, women, and people with disability on Friday.

The agreement signed with the Association for the Rehabilitation of Girls (ARG) will enable the association to train 50 hearing-impaired youths on Bamboo crafting skills and entrepreneurship.

The Association, beyond delivering the three-month training, will create a market and job opportunity linkages for the trainees.

The second agreement signed with Abri Minds under its Small Lights program, aimed to provide practical skills training for entrepreneurs and unemployed youths to support their start-up and employability initiatives. The training will be delivered to over 200 youth and women.

CCBA-Ethiopia Managing Director Daryl Wilson on the occasion said: “CCBA is committed to empowering the youth and strives to create an inclusive economic environment. These projects will give the necessary skills and job opportunities for the trainees.”

Mengistu Tilahun, manager of the three-decade-old Association for the Rehabilitation of Girls commended CCBA-Ethiopia for the intervention. “We look forward to the execution of the bamboo training project. This is very impactful and will change the life of the trainees for the best.”

Abri Minds CEO Hana Hailu said “We have been working on youth empowerment for a long time. Investing in the youth is investing in the nation.”

CCBA-Ethiopia currently has five initiatives that aim at empowering youth and women in Ethiopia, according to a statement from CCBA.

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