Ethio telecom plans increasing customers’ to 73.5 million

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Ethio telecom, the state giant telecom operator, announced Monday that it has a plan to increase its customers to 73.6 million in the current Ethiopian fiscal year from the baseline of 66 million customers.

Frehiwot Tamiru, CEO of Ethio telecom unveiled Three Years Lead Growth Strategy (July 2022-July 2025) of the company at Ethiopian Skylight Hotel.

The new growth strategy has identified twenty priority and six strategic areas. Supreme customer experience, sustainable business growth, operational excellence, becoming a leading brand, excellence in tech & solution and people-centric high performing company are the major strategic areas, according to Frehiwot.

Becoming a leading digital service solution provider is too among the main targets to be reached in three years strategy.

Expansion of 5G LTE services, increasing mobile voice customers to 71 million from 64.5 million subscribers as of July 2022, and that of fixed broadband customers to reach more than 696 thousand from 506.8 thousand, among others are the major targets set by the telecom operator.

“We aim to generate 75.5 billion Birr revenue, a 22.4% increment from 61.3 billion Birr as of June 30, 2022, by engaging in new business streams and shifting revenue source from traditional to value-added services,” said Frehiwot.

She also envisions offering local and international products and services to the market, increasing telebirr’s access, and service types and partners.

Ethio telecom has paid 86.6 billion Birr tax and 11.5 billion Birr in dividends in the last four years.

Smartphone users reached 28.1 million in June 2022, registered a growth of 125% increment from the figure of 12.5 million in June 2018.

The war in the northern Ethiopia is among the foremost challenges to achieve our target, she says.

Journalists raised a question on the expensive service payments by the telecom services provider compared to neighboring nations.

“It’s impossible for our competitors to penetrate the local market due to Ethio telecom’s aggressive measures to make services affordable for anyone,” Frehiwot responded.

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