Coca-Cola Beverages Africa inaugurates new $100 mln factory in Sebeta

A new $100 million Coca-Cola bottling plant at Sebeta town has been inaugurated on Tuesday.

The fifth fifth state of the art mega factory plant in Sebeta town has been inaugurated with trhe presence of Shimelis Abdisa, President of Oromia Region.

The new factory is set to unlock export opportunities, increase local production and ease foreign exchange constraints as it adds 500 employees to the workforce of Coca-Cola Beverages Africa (CCBA) in the country, said the company.

Completion of the bottling plant brings CCBA’s production capacity in Ethiopia to more than 100 million cases a year and will enable the company to integrate the production of inputs such as preforms, closures and other materials, as well as the local production of new products such as Minute Maid Juice, reducing imports and adding to national GDP.

The production of these input materials, besides meeting CCBA’s own demand, is planned for the export market to generate foreign exchange and supply the local market to help resolve shortages in the sector.

Daryl Wilson, Managing Director at CCBA said the opening of the new plant in Sebeta was another proud milestone in CCBA’s growth in the country.

The first Coca-Cola bottle was manufactured in 1959 in Addis Abeba in the Abinet Area. “Since then, Coca-Cola has built a very strong local business in Ethiopia over more than six-decades of investment, creating shared opportunity for communities and employees as it continues to grow,” Wilson said.

 “We hire locally, produce and distribute our products locally and are increasingly sourcing locally through local farmers, suppliers and retailers,” he said.

Construction of the Sebeta plant began in 2019, following the announcement of a $300 million investment over five years to expand CCBA’s operations in Ethiopia. A sixth plant is planned to be inaugurated in Hawassa city, the Company revealed.

This commitment was reaffirmed when the Coca-Cola Company Chairman and CEO, James Quincey, visited Ethiopia in 2020, accompanied by James Vermeulen, Managing Director of CCBA’s International Division.

“CCBA is a proud industry leader in developing increasingly sustainable ways to produce, distribute and sell our products,” said Vermeulen.

“We aim to create greater shared opportunity for the business and our host communities across the value-chain. This is about more than just money, it’s about a better future for people and their communities everywhere on the African continent,” Vermeulen said.

“Through our investments in Ethiopia, we have grown direct employment opportunities from 1,000 in 2012 to over 3,500 in 2022, while more than 70,000 people are beneficiaries of our value chain.”

In line with its strong principle of doing business the right way, CCBA has constructed a school at a total cost of $236,000 in Sebeta following consultations with the community to understand their needs.

This follows the building of two state-of-the-art school blocks at Shimbit Elementary School near CCBA’s plant in Bahir Dar, benefitting 1,600 students at a total cost of $220,000.

CCBA has also set up 17 polyethylene phthalate (PET) collection centers and trained and empowered more than 14,000 women PET collectors in the country, as well as launching a 20 million-birr women and youth economic inclusion project in partnership with the Job Creation Commission of Ethiopia.

“Our investment in the Sebeta Dima Coca-Cola Factory confirms that we are here for the long haul, and we look forward to many more years of refreshing Ethiopia every day and making this country a better place for all,” said Vermeulen.

Bruno Pietracci, Board of Directors of Coca-Cola Beverages Africa for his part said that the Coca-Cola Company believes in Africa’s strong potential as the next growth engine of the global economy.

Africa has a growing and rapidly urbanizing population who is brand conscious, economically active, highly connected and innovative and will drive the continent’s dynamic growth.

“Over the past 90 years in Africa, we have built a pervasive and very strong local business, creating shared opportunity in every country on the continent. This has been one of our greatest strengths and we will continue playing a significant role in Africa,” Pietracci said.