BGI Ethiopia buys Meta Abo Brewery, plans to rejuvenate brand

Having concluded the agreement to procure Meta Abo Brewery S.C. from Diageo, BGI Ethiopia is now waiting for the approval of the Trade Competition and Consumer Protection Authority (TCCPA), reliable sources told Origins Media.

Meanwhile, BGI reveals plans to channel its expertise and experience to keep and rejuvenate the brand Meta and rekindle the passion of the staff at Meta.

BGI knows how to smoothly integrate a company to itself, keeping an eye to the interests of key stakeholders, ensuring that the concerns of all key stakeholders are attended. In particular, Meta’s employees and the community in Sebeta will continue to enjoy all existing benefits; while they should also expect reasonably significant improvements. This is well in line with BGI’s well-reputed Corporate Social responsibilities (CSR) activities that have reached out to communities elsewhere around its breweries and beyond.

BGI’s purchase brings good tidings to the brand Meta, to employees and distributors as well as to the larger Sebeta community: The purchase opens new doors to the brand, employees and the Sebeta community.

BGI looks forward to launching its investment and CSR activities immediately after securing the approval of the TCCPA.