Businesses said lack of security in Ethiopia has been adversely affecting the success of e-commerce platforms.
Addis Abeba Chamber of Commerce and Sectoral Associations organized a consultation with businesses focused on “Challenges and Opportunities E-Commerce in Ethiopia”.
Deficiency of infrastructural facilities has been mentioned as among bottlenecks for the e-commerce businesses. Mainly, lack of security to deliver orders through e-commerce platforms has also been raised as a threat to such businesses.
Furthermore, businesses complained that consumers prefer to check strength and quality of products at market places, which makes e-commerce not trustworthy for them.
Baheru Zeyenu, CEO of Africom Technologies PLC said that there are more than 60 million mobile service subscribers in Ethiopia and the e-commerce platform is not untapped yet.
He said lack of trained human power and knowledge on the digital economy are too among the challenges facing e-commerce businesses.
“Unless the local private sector quickly engaged in the e-commerce business, financially strong foreign companies will exploit the market,” Bahiru said.
“Local companies should overcome challenges and the government, on the other hand, must discharge its responsibility to promote e-commerce,” he said.
Alibaba and Amazon, global e-commerce giants are interested to join the Ethiopian market.